Hi, hello and thanks for stopping by. 

I'm a chronically online copywriter with 10+ years of experience crafting tone of voice and storytelling for iconic fashion, jewellery and tech brands. I specialize in turning the “big idea” into copy that works across every channel. 

AKA, copy that actually tells people what they need to know. 

Whether I’m flying solo as a creative lead or collaborating across teams, I deliver messaging that elevates brands and drives engagement. 

No piece of copy is too small to matter, either. For every headline, there’s a CTA. For every high-profile launch, there’s (at least) a dozen product descriptions. And I obsess over every detail down to the final emoji. 😎

View my full CV here.

But enough about work and words.

 I’m an American based in London but freelance in all timezones. I have two kids, two cats and one raging obsession with hot beverages. When I'm not at my laptop, I'm usually chasing my small humans around one of London's many wonderful parks. Ask me about my favourite park, and you'll have a friend for life.